Curb Allure News

Our News


January 2017: Another successful Mulchfest in Riverside Park at 83rd Street co-sponsored by Love Your sTREEt, Curb Allure and others.

May 2016: "Love Your Tree Day" expands rapidly not only in our government, business and environmental partners, but in scope becoming a street care event as well.  The even has been rebranded to "Love Your sTREEt Day" to encourage participants to care for their streets as well as their street trees.

May 2016: A major fire destroys Urban Garden Centers offices and storage as well as Curb Allure's New York City warehouse.  Thankfully no one was hurt.

February 2016: Curb Allure receives its first patent in China, number 201280027393.4

January 2016: NYC Parks asks us to participate in Mulchfest.

September 2015: "Love Your Tree Day" was such a success that we were asked to participate in the New Yorkers for Parks Daffodil Project.  We had thousands of bulbs and we ran out of bulbs after 25 minutes of our 3 hour event!

April 2015: Curb Allure's founder, Kim Johson, co-founds an event called "Love Your Tree Day" on the Upper Westside of Manhattan to bring neighbors, nature partners and businesses together to celebrate and care for our beautiful street trees.

March 2015: Curb Allure introduces a new Pet Notice sign that is in both English and Spanish.

March 2015: Curb Allure introduces a new urine shield called Pup-Pee Protectors ™ that not only protect the street and flowers but also the post itself.

February 2015: Curb Allure received a utility patent (U.S. Patent No. 8,955,250 ) in the United States to protect its “break away” brackets. A unique feature of our modular system, “break away” brackets give upon force, almost eliminating damage. If the brackets do break, all Curb Allure orders include at least two new brackets for immediate repair.

July 2014: Curb Allure receives its first utility patent in the United States on July 1st, which protects the company against others copying the function of its tree guards. By contrast, the other 11 design patents awarded to Curb Allure protects imitations of the products' appearance.

May 2014: Curb Allure becomes a Golden Leaf Sponsor of TreePeople, an environmental nonprofit that unites the power of trees, people and nature-based solutions to grow a sustainable future for Los Angeles.

May 2014: Curb Allure partners with Trees New York to promote tree stewardship in New York City. When ordering a tree guard kit, Curb Allure customers have the option to donate 10% of the purchase price to the environmental and urban forestry nonprofit organization.

April 2014: Weeks after a tragic fire in Harlem damaged the Urban Garden Center, the outdoor nursery announces a soft re-open and plans to be fully operational in two weeks. Curb Allure's products are available at Urban Garden Center.

February 2014: Curb Allure opens offices in Niagara Falls, NY to expand Sales and Finance operations. The new offices are located close to Curb Allure's warehouse facility.

January 2014: Curb Allure helped kick off Greening Western Queens, a City Parks Foundation Project, with the first of hundreds of Curb Allure tree guards slated for installation in western Queens.

January 2014: Curb Allure receives a U.S. patent protecting its "flower" design panels for all tree guards in the United States. Since its inception, Curb Allure has been awarded a total of 11 patent in the U.S., Canada and Europe.

November 2013: Curb Allure wants your opinion! In our quest to politely ask dog owners to keep their dogs from relieving themselves on street trees, we have learned that commonly-used term “Curb Your Dog” is considered confusing. Please vote on an alternative term by visiting our Facebook page at

October 2013: Curb Allure is a sponsor of ASLA-NY ‘s President’s Dinner, honoring Seth Pinksy, NYC Special Initiative for Rebuilding and Resiliency; Michael Kimmelman, Architecture Critic for The New York Times; and Regina Myer, President of Brooklyn Bridge Park. ASLA-NY is the New York Chapter of the American Society of Landscape Architects, the national professional association representing landscape architects.

September 2013: Curb Allure's landscape fencing at FIT is pictured in fashion blog, Guest of a Guest.

August 2013: Curb Allure begins working with The City of Philadelphia on a pilot for newly-designed tree beds that are designed to capture storm water run-off in three different neighborhoods.

July 2013: Curb Allure completes Phase One of its landscape fencing project at The Fashion Institute of Technology (FIT) and plans to begin Phase Two next month.

May 2013: On Sunday, May 5th at 11am, Lilia Rivera gives a free demonstration on how to install a Curb Allure tree guard at the Urban Garden Center, located at 1640 Park Avenue @ 116th Street in New York City.

April 2013: Curb Allure joins more than 100 community leaders at the 2nd annual Block for Block Symposium in New York City. Held by the Coalition of Block and Community Leaders NYC, the symposium is meant for community leaders to share experiences, tips, guidance and support.

February 2013: NYC photographer Jimmy Asnes captured Curb Allure’s 2013 product line, due out in April.  Take a look at the new Swoop design with a planter.

Swoop with Planter

January 2013: On January 29th, Curb Allure participates in Plant-O-Rama, a Horticultural Trade Show & Symposium at the Brooklyn Botanic Garden. Attendants can visit the Curb Allure booth to see its tree guards products and learn how they work.

December 2012: Curb Allure completes 2012 with significant product improvements, including: a) Coating all screws and nuts with a new formula to help to further ward off corrosion; b) Minimizing chipping rails with a new undercoating formula and process; c) Building stronger sit spikes and "Curb Your Pet" notices.

October 2012: Curb Allure receives a New York City vendor number (# VC00145967), enabling the company to sell its tree guard products to all 42 Mayoral Agencies, the Comptroller, the Board of Education and several other Non-Mayoral agencies.

October 2012: As part of its initiative to reduce the price of its product, Curb Allure introduces six and seven foot tree guards that do not require intermediate posts.

September 2012: With founder Kim Johnson at the helm, Curb Allure becomes a certified New York State Minority and Woman Owned Business (MWOB). Click here to view our certificate.

September 2012: The City of New York Parks and Recreation Department names Curb Allure as an approved tree guard vendor.

September 2012: Curb Allure launches its retail sales strategy today when it announces a partnership with Urban Garden Center, the largest garden center in New York City, where its one-of-a-kind modular tree guards will be featured.

July 2012: Curb Allure introduces eight foot tree guards that do not require intermediate posts.

April 2012: Curb Allure serves as a sponsor to the Blocks for Blocks Symposium, hosted by the NYC Coalition of Block & Community Leaders (CBCL) on Saturday, April 21st at Rutgers Community Space in Manhattan.

April 2012: Trees New York, a non-profit dedicated to preserving the city’s urban forest, endorses Curb Allure tree guards, citing their ability to withstand common urban challenges. “[Curb Allure guards] should be considered by anyone interested in protecting their trees,” the letter concludes.

March 2012: Curb Allure introduces a new concrete foot to secure its system into masonry walls or other hardscapes for landscape fencing. The company also adds two new panel designs, Vine and Diamond.

February 2012: At the recommendation of City Council Member Gale Brewer, Curb Allure replaced a vandalized tree guard on West End Avenue, to protect the tree and its surrounding garden from future damage. The results of these efforts merit praise from West End Preservation Society member Kathleen McKiernan.

January 2012: Curb Allure attends Plant-o-Rama, a Horticultural Trade Show & Symposium at the Brooklyn Botanic Garden.

January 2012: Curb Allure installs Xcluder Rat Meshing on the Upper East Side, a new accessory designed to keep rodents from damaging tree beds.

November 2011: Curb Allure featured in the West 55th Street Block Association newsletter.

June 2011: Curb Allure participates in West 75th Street Block Association’s second annual planting day.  Its efforts were chronicled in the association’s newsletter.

April 2011: Curb Allure launches its robust website on Aprll 24th,, enabling tree enthusiasts to seamlessly purchase tree guard systems from home.

March 2011: Curb Allure tree guards are tested by consulting engineers and determined capable of supporting required loads per applicable under New York City codes.

May 2013: Lilia Rivera gives a free demonstration on how to install a Curb Allure tree guard at the Urban Garden Center in Manhattan at 11am on Saturday, May 4th.

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